Why Hotels Need Effective Customer Relationship Management (CRM) Implementations
Tuesday, March 10th, 2009By Nikos Nikolis
Today’s customer relies on the ability to enjoy their hotel stay beyond any freebee or rewards offered. The modern hotel is one that can build a relationship with their customers with a personalized stay - a stay that customers want to come back to again and again. But how does a large hotel create such personalization? The infrastructure of large hotels is no longer like the….










